Senior Manager, Data Driven Business & Industry Marketing Content
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Posted 20 days ago
Job Description
Job Description:

As a core part of the industry marketing and data-driven business team, this marketing professional will drive content strategy, messaging and storylines for capturing the value of data and analytics for business leaders across a variety of verticals. The ideal candidate should have direct experience in marketing data and analytics technology and working with field and sales teams, as well as writing and developing a variety of content assets, customer stories and blog articles.


This marketing professional is responsible for delivering high-impact content and messaging, to both internal and external audiences, articulating Cloudera's value proposition for specific industries. This position requires significant hands-on editing and writing, directly and via agencies, conveying Cloudera's value in various content formats. Outputs may appear in written collateral, websites, blogs, video or other formats.

You'll be a core part of a small, highly-motivated team focused on data-driven business, industry marketing and the business value of data and analytics - but expect to collaborate often across the organization, with the field, sales, technical teams and beyond.

You Will

* Understand and articulate Cloudera's value for business leaders in a variety of vertical industries. Be able to quickly understand industry trends, industry dynamics and customer needs and behaviors to define key marketing themes and content.
* Work with subject matter experts to translate customer success and product features to sales and marketing content resources that support awareness, demand generation, and sales enablement.
* Cultivate a solid understanding of key data-driven use cases and business value for industries and create content (with subject matter experts) to support sales and marketing programs.
* Map out a content strategy and calendar that supports and extends industry marketing initiatives, determining which formats and methods work and why across channels and mediums. Write, produce and lead content creation directly.
* Work closely with industry leaders and directors on content to support strategic sales plays, enablement and integrated marketing programs.

You Will Have


* Good working knowledge of how data and analytics technology is used across different vertical industries. 15+ years of professional experience, ideally with relevant work in marketing or communications for technol gy such as big data, analytics, machine learning or distributed systems.
* Ability to think, research and communicate a clear point of view on complicated issues and create a concise and well-written narrative to express it
* BA/BS or similar required, MBA preferred.

* Ability to convey a clear value-based messaging and content for a clearly defined target audience. Demonstrated history of crafting compelling content; able to self- produce projects.
* Able to use CRM, marketing, third-party and reporting systems for research, reporting and data-driven analysis related to content (what works or doesn't, across channels.)
* Experience leading and influencing multiple projects involving technical, business, strategic, marketing and planning activities
* Strong verbal communication skills with the ability to interact with all levels of individuals, both inside and outside the company.
* Ability to influence across multiple teams without reporting responsibility and to command the respect of individuals around the company
* Strong project management skills with ability to thrive in high-pressure, time-sensitive scenarios.


Cloudera is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
15+ years
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