Senior Advertising Manager
New York, NY 
Posted Today
Job Description
Senior Advertising Manager
Job Locations US-NY-New York
Job ID 2021-4649
# of Openings 1

The Natural Resources Defense Council (NRDC) is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure the rights of all people to clean air, clean water, and healthy communities. NRDC was founded in 1970 and our staff helped write some of America's bedrock environmental laws, including the Clean Water Act, and many of the implementing regulations. Today, our staff of more than 700 lawyers, scientists, economists, policy advocates, communications experts, and others work across the United States and internationally from our offices in New York; Washington, D.C.; Chicago; Santa Monica; San Francisco; Bozeman, Montana; and Beijing.

Position Summary:

NRDC is seeking a Senior Advertising Manager to run our digital advertising program in the Communications department in our New York City office. This position will report to the Senior Director, Digital Advocacy and Fundraising. The Senior Advertising Manager will oversee the development and management of advertising campaigns with advocacy, marketing, and acquisition goals, coordinating internal advertising requests across the organization, and coordinating the efforts of advertising vendors. The position will oversee the Digital Marketing & Acquisition Specialist and be responsible for managing the intake process for ad requests coming from a variety of NRDC teams and departments, coordinating implementation, identifying target audiences, testing, serving, monitoring, and reporting back on the results of ads.

    Plan and execute advertising campaigns for audience engagement and activation.
  • Serve as the first point of intake contact with internal teams on all digital ad requests.
  • Implement and optimize digital advertising campaigns across channels and campaigns, including display, retargeting, video, mobile, SEM and social advertising.
  • Assist in ensuring ad campaigns are helping NRDC achieve its advocacy, audience, marketing, and fundraising goals.
  • Place and monitor media buys and make adjustments as necessary to optimize results.
  • Identify and manage target audiences for advertising running at the national and state/local level.
  • Experience developing advertising campaigns for new audiences across multiple channels.
  • Oversee implementation of segmentation and audience management across digital platforms.
  • Project manage advertising and manage advertising from intake to placement and reporting.
  • Develop media plans and research new advertising opportunities and stay on top of advertising trends.
  • Work with vendors who assist in execution and placement of some ad campaigns.
  • Assist in the development of advertising tests involving tactics, audiences, creative, messaging, etc.
  • Report out on the performance of advertising campaigns and adjust strategy based on the results.
  • Oversee efforts of the Digital Marketing & Acquisition Specialist and other relevant team members.
  • Work closely with stakeholders and vendors on testing and placement of digital ads.
  • 5-7 years experience in digital advertising operations.
  • Experience working in all aspects of campaign management including audience identification, setup, ad trafficking, optimizations, and reporting and analysis.
  • Experience working in advertising campaigns including programmatic display, paid social and paid search, including using platforms like Google Campaign Manager, Google Display, Video 360, and Facebook ads.
  • Strong project management skills and the ability to juggle multiple projects at once.
  • Ability to prioritize and meet deadlines with multiple projects.
  • Experience working in the advocacy and fundraising space and a love for digital campaigning.
  • Experience managing direct reports.
  • Commitment to NRDC's values and mission.

NRDC is committed to advancing diversity, equity, and inclusion, both in our work and in our workplace. We believe that celebrating and actively welcoming a diversity of voices and perspectives is essential to solving the planet's most pressing environmental problems, and we encourage applications from candidates whose identities have been historically under-represented in the environmental movement. We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, gender, gender identity or expression, marital status, sexual orientation, national origin, citizenship, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We offer competitive salaries, excellent benefits, and a supportive working environment. Salary is based on a nonprofit scale and commensurate with skills and experience. Salary minimum is $85,000; salary midpoint is $97,500. Salary may be higher as appropriate for the selected candidate, with internal equity considerations taken into account.

To apply, please visit and upload your resume and cover letter through our online portal. We would like you to upload any additional papers or project work that you think would showcase your abilities. Due to the high volume of resumes, only qualified candidates will be contacted. Please no phone calls, emails, faxes or in-person resume drop-offs. Please reference where you saw this posting. NRDC is an Equal Opportunity Employer. If you are having technical difficulty while applying, or if you are a person with a disability and you need assistance applying online, please reach out to iCIMS Customer Care by dialing 1-800-889-4422.

For further information about NRDC, please visit

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“We come to work every day to make change, do good work, have a lasting impact. Our workplace needs to represent the environment that we want to see in the world. A place where people feel safe, are respected and honored for who they are.” – Mercedes Falber, Chief Human Resources Officer


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
5 to 7 years
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