Consumer Insights Specialist
Westlake Village, CA 
Posted 7 days ago
Job Description
Job Description

Position Summary: Consumer Insights Specialist

Do you love digging through data to tell a story? Do you have a passion for creative problem-solving? As a Consumer Insights Specialist at Guitar Center, you will support and manage research projects that greatly impact the business. The Consumer Insights team at Guitar Center partners with stakeholders across the organization -- Store Operations, eCommerce, Merchandising, and Marketing -- to bring the voice of the customer directly to the ears of decision-makers. Your strong analysis & storytelling will help Guitar Center understand who our customer is and learn how to give them the best experience in our stores & online.

Responsibilities will include, but will not be limited to the following:

  • Manage overall research study process, including managing research vendors, coordinating with internal teams, research execution, and timelines
  • Translate and scope business questions from internal stakeholders into research requests
  • Provide end-to-end support on the quantitative tracker and custom studies by assisting with quality checks, questionnaire development, programming, data collection, and report creation
  • Use primary & secondary research to develop, analyze, and synthesize actionable insights
  • Turn insights into action by effectively communicating findings to various stakeholders and audiences
  • Additional duties as assigned

About Guitar Center

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States.? 2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast.? ?

E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products.?The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.


To join our band, you'll need the following experience:

  • Bachelor's degree, preferably in Market Research, Business, Marketing, Economics, Psychology, other social sciences, or similar
  • 2-4 years of relevant work experience in Market Research or Consumer Insights
  • 2+ years of experience in analyzing quantitative research data and delivering quality research insights in a business setting
  • 2+ years of working on research tracking studies, preferably CSAT or VOC research
  • 2+ years of project management experience
  • 2+ years of survey design, programming, and deployment experience
  • Proficient in MS Excel, Word, PowerPoint
  • Intermediate understanding of Market Research methodologies
  • Must be comfortable working with large datasets and be able to see the story in numbers
  • Must be able to discover anomalies in data, or findings inconsistent with prior trends or expectations

Preferred qualifications

  • Experience in Retail research
  • Experience with survey platforms such as Alida, Qualtrics, and SurveyMonkey
  • Experience with analytical platforms such as SPSS, Tableau, etc.
  • Experience integrating secondary information into primary research as support points
  • General awareness of advanced analytics and their appropriate application
  • Strong presentation and communication skills
  • Excellent interpersonal qualities and relationship building skills

Why join us?

With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job-related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to?.

Position Status

Equal Opportunity Employer – minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
2 to 4 years
Email this Job to Yourself or a Friend
Indicates required fields