Marketing Manager, Sequencing Promotion
Indianapolis, IN 
Posted Today
Job Description
The Position

The Marketing Manager, Sequencing Promotion, develops and executes strategies and tactics for the US Affiliate Marketing Department of the Sequencing & Life Science business unit. This position works with Marketing colleagues to promote products and services and across the entire Sequencing & Life Science portfolio. This position will lead and support marketing-related activities including, but not limited to:

  • Design and develop strategic promotional programs, both in-bound and out-bound, across the portfolio and to targeted customer segments
  • Manage the planning of promotional marketing campaigns and lead-generation activities, including messaging, communication vehicles (e.g., social media), collateral, digital advertising, trade shows, white papers, and educational material
  • Drive alignment with colleagues in Marketing Communications Sales, Lead Generation, and Operations to ensure the successful execution of those campaigns and to monitor their effectiveness.
  • Work with fellow Marketing Managers to strengthen their promotion of individual product lines in strategic campaigns.
  • Collaborate with the leadership of Sales and Marketing, Global partners, and local Sales and Support & Applications teams to create continuous alignment for business strategy and tactics and help the Sales teams reach their revenue goals
  • Advise and manage stakeholders by reporting on special projects, business challenges, and opportunities to senior management
  • Instill leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating, and empowering others and helping others to succeed.
  • Post-pandemic, leverage targeted field travel with the Sales Force to better understand customer requirements and validate promotional messaging.

Who You Are:

  • Possess documented success in the development and execution of lead-generating and awareness-building campaigns for a technical product line, preferably in the life sciences

  • Preference for candidates with knowledge of and experience in next-generation sequencing

  • Exhibit strong team leadership skills and demonstrated ability to work well with others

  • Preference for candidates with experience leveraging CRM and Marketo

  • Possess strong project management skills

  • Exhibit excellent written and oral communication skills

  • Possess a Bachelor's degree in Marketing, Business, the Life Sciences, or related field

  • Have 5 years of marketing, sales, or related business experience

  • Have the ability to travel domestically as needed

  • Reside in or willing to relocate to the Indianapolis, IN, area.

  • Job Sub Category

    Global Product Strategy

  • Schedule

    Full time

  • Job Type


  • Posted Date

    Sep 7th 2021

  • Job ID


Roche is an Equal Opportunity Employer & prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital & veteran status.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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