Bank Website Experience Manager
Wilmington, DE  / McLean, VA 
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Posted 1 month ago
Position No Longer Available
Position No Longer Available
Job Description
Job ID: R92057

1750 Tysons (12023), United States of America, McLean, Virginia

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Bank Website Experience Manager

The Capital One Consumer Bank Marketing Technology (MarTech) team is a growing group looking to bring in new, excited marketers. The MarTech group is responsible for using the advancements in marketing/ad technology, automation, marketing experience, data and predictive sciences to deliver people-based marketing at scale.

Capital One's Retail Bank grew deposits at an absolutely-breakneck pace last year, helping support the enterprise's equally impressive lending growth. The expansion was driven by leading-rate deposit products that help our Customers reach their savings goals, but also by cutting-edge marketing technology approaches that use analytics to target the right offers to varied Customer segments at the right time. Now, we're trying to outdo ourselves with industry-leading savings growth while also setting a lofty goal to supercharge our checking franchise growth. On the latter, we have an incomparable free / interest-bearing checking account, an award-winning mobile app, and a growing thin physical presence network comprised of branches, avant-garde cafes, and ATM's including embedded in bricks-and-mortar retail partner locations.

The Consumer Bank Marketing Technology team is seeking a Product Owner to lead the bank website experience. As Product Owner, this person will be responsible for how consumers see, navigate and interact with the website in a measurable way. As a primary focus the person will partner with tech teams to create and implement strategies to increase interaction and conversion with bank products and features. It will be integral to the success of the job to work with key partners in marketing, across the enterprise and technology to lead decisions and work streams. He or she should thrive in creative, fast-paced, and data-driven environments.This role will report to the Marketing Technology's Lead of Experience.The Product Owner will need to interface with a variety of business partners along with a dedicated tech team to ensure well-managed execution of the incentive fulfillment process.

Job Specific Skills:

  • Apply user-experience best practices and latest innovations to drive continuous improvement to the website.

  • Understand the role CMS's and DAM's play in a data driven marketing system

  • Evaluate new tools and share POV from business and technology integration aspects

  • Closely work with enterprise partners to bring to life new initiatives in a win win fashion

  • Work with marketing partners to drive strategy of new campaigns and the role the web plays in them

  • Ability to create and analyze tests

  • Ideate and communicate Drive customer journeys in various marketing platforms

  • Understand the role of data in the environments

  • Drive personalization strategies and execution

  • Measure the growth of channels

  • Be able to forecast and hit goals

  • Use industry tools to monitor and derive best in class marketing

  • Finds the right tone for engaging both Tech and Business partners and clearly articulates strategies, requirements, details and trade-offs between the two.

  • Understanding of Scrum and/or Scaled Agile Framework process and best practices

  • Enthusiastic, knowledgeable and passionate around agile product management, with the goal of delivering breakthrough consumer experiences

  • Gather requirements using Scrum methodologies

  • Continuously refine and prioritize a backlog of new pages including redesign, feature enhancement, capability enhancements and tech mandated requests

  • Attend weekly tech team ceremonies; attend Consumer Bank Marketing Technology team meetings, as applicable, to understand the overall landscape and upcoming priorities

Additional Considerations

  • Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise

  • Leveraging critical thinking skills to improve end to end processes

  • Effective communication, facilitation, presentation, and interpersonal skills

  • Execution focused: Results-oriented with a "can do" attitude and passion for maintaining well-managed processes while driving to successful resolutions

  • Confident in managing and working with vendors

  • Capital One is a mission-driven company that provides purpose for all Associates outside of day-to-day work

  • Being a part of the local community is highly encouraged and supported at Capital One; ranging from pro bono digital marketing work for non-profits to participating in team building exercises near office locations

  • Ongoing learning is fostered to remain on top of current industry trends (conferences, classes, external guest speakers)



Basic Qualifications

  • At least 8 years of experience in Marketing, Web or Digital

  • Bachelor's in Marketing or Computer Science

  • At least 5 years of experience with an enterprise web Content Management Systems (CMS)

  • At least 3 years of experience with web analytics platforms such as Google Analytics, Adobe SiteCatalyst, Data Studio and Google Tag Manager

  • At least 3 years of experience in search analytics tools Google Search Console, STAT, SEMRush Data

  • At least 5 years of experience with personalization and optimization tools and methodologies

Preferred Qualifications

  • Master's degree

  • Familiarity with agile methodology

  • Excellent web and digital media knowledge, strategic thinking ability and project management

  • Strong written communication skills and public speaking

  • Organized and effective time management

  • Ability to work independently and efficiently

  • Experience with content or web management

  • Proven experience in working well with others

  • Ability to lead while under pressure, as well as being highly responsive to business needs



At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.

All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.


 

Position No Longer Available
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
8+ years
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