Experts often talk about a candidate being a brand and marketing oneself to the employers. On the other hand, too much information could result in discriminatory acts - intentional or subconsciously - that could cost you a new position. Debra Wheatman, a Certified Professional Resume Writer and Career Coach, discusses the strategy of concealing parts of your identity when applying for jobs. She explains to Tim Muma how certain words, phrases and names can negatively impact your success, giving everyone a decision to make in how they present themselves.